Celebrating mums on International Women’s Day

Parents are at the heart of the iL Tutto brand. Every decision we make, every product we design is about making parents' lives easier. And that’s how it will always be.

We know that for the majority of families, mums are the ones taking on the role of primary caregiver. This International Women’s Day we want to give you insight into the iL Tutto business and how we’re inspired by those mums. The mums breastfeeding at all hours. The mums juggling newborn nap times with the needs of a busy toddler. The mums who make our family lives hum so perfectly.

The inspiration behind iL Tutto

When Leanne Boyd and her husband started their first business importing and distributing baby goods, her youngest child was four months old. What started as a hobby of sorts while she was raising her young children, evolved into the couple buying the iL Tutto business in 2007.

“At that time iL Tutto was a nappy bag brand,” she recalls. “We loved the iL Tutto brand and we were keen to start producing our own products. Ultimately, we decided to steer the brand towards nursery products.”

The evolution of the brand into nursery was driven by a gap Leanne and her husband identified in the market. That is, for stylish nursing chairs that people were proud to display in their homes.

“The brand focus is about combining practicality with the style that parents are searching for,” she explains. “Our products evolve beyond the newborn stage so they’re not just purchases for the short term. It’s furniture you can use in your home for many years to come.”

Support when mums need it most

The iL Tutto range today reflects what mums need and want. That is, stylish, high quality baby products that are designed to support their unique needs.

Jess Carroll is a Nurse, Paediatric Sleep Consultant and mum of three. She works with parents to teach, support and empower them as they navigate the sleep journey with their baby. She’s also an advocate of the iL Tutto brand, recognising that the nursery chairs are so much more than a chair for a new mum.

“The chairs are just divine,” she says. “While you’re creating a calming sleep environment for your baby, it’s also important that you’re comfortable. Gentle rocking in a chair is a really lovely way to wind down with your baby before you pop them into their cot for a restful sleep.”

After working with so many families over the years, Jess says that many mums still feel a stigma about getting the support they need.

“When you have a baby, your life changes in an instant,” she explains. “No one can prepare you for just how much it will change. There’s still a stigma around mums putting themselves first but self care, whatever you need to do to fill your own cup, is so important. Every other parent is out there trying to figure it all out in the same way you are.”

Always evolving

One thing that we truly value at iL Tutto is our customer feedback. We’re always listening to our customers and taking that feedback on board to evolve our products.

“With each design we release, we consider what our customers are telling us and introduce features that will make their lives easier,” says Julie Georgiadis, iL Tutto Marketing Director. “Our latest collection – the Frankie Electric Recliner Glider Nursery Chairs – is the perfect example of this.

“Parents were telling us they wanted somewhere in their nursery chair to store things like storybooks for reading to their toddlers while feeding the baby. We added discreet yet functional side pockets for this.”

The Frankie range also includes a wider base for a smooth glide, bolster cushions for lower back and feeding support and USB ports for charging. For mums with a compromised core, the electric recline steps in to do the heavy lifting for her.

“Frankie takes everything that our customers love about each of the other chairs in our collection and combines it all in a single, stylish chair. This is about understanding what parents want, what mums need and delivering on that.”

Extending the support

Our support for women, mothers and families goes beyond the features in a nursery chair. Leanne says that as a small family business, each member of the team is like a member of the extended family. 

“Many of our staff work flexibly around school pick ups and drop offs,” adds Julie. “Even staff who don’t have children have access to the same flexibility.”

When the business was looking to extend their support into the community, it made sense to look at ways to support women and families.

“We wanted to find ways that we could give back,” explains Leanne. “Through i=change we can do that, partnering with different charity organisations that focus on empowering women and girls.”

To support International Women’s Day, for every sale on our Australian website between 8–10 March, we’re donating $3 to i=change and the charities we support. It’s our way of spreading the iL Tutto support to more women and families around the world.